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Gaijin

‘24
Brand
[ Client ]
Interior of Gaijin Izakaya restaurant showcasing branded signage and decor

Gaijin is a unique Japanese restaurant located in Tel Aviv, Israel. The word «Gaijin» typically translates poorly as «foreigner» or «outsider» and carries a sense of being different. This concept is deeply embedded in brand identity, which fuses the edgy, grunge aesthetics of Japan’s «Lost Decade» with the timeless elegance of traditional Japanese culture

Interior of Gaijin Izakaya restaurant showcasing branded signage and decor
Interior of Gaijin Izakaya restaurant showcasing branded signage and decor
Interior of Gaijin Izakaya restaurant showcasing branded signage and decor

The brush strokes, illustrations, and hand-drawn logo were crafted using classic Japanese ink brushes. This deliberately unrefined execution captures the raw and authentic vibe of 1990s Japan, enhancing the restaurant's distinct atmosphere.

Photograph of Gaijin Izakaya branding on restaurant packaging and menus
Photograph of Gaijin Izakaya branding on restaurant packaging and menus
Photograph of Gaijin Izakaya branding on restaurant packaging and menus
Photograph of Gaijin Izakaya branding on restaurant packaging and menus
Photograph of Gaijin Izakaya branding on restaurant packaging and menus
Gaijin Izakaya brand identity on restaurant items like napkins and takeaway bags
Gaijin Izakaya brand identity on restaurant items like napkins and takeaway bags
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‘24
Design & Dev
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