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Zzz

‘24
Design & Brand
NFT project website screenshot featuring futuristic design and interactive elements

The Challenge

Design a calming, minimal sleep app that feels as restful as sleep itself. From product strategy to final UI, I led everything — except illustration.

Landing page of NFT project site with modern UX/UI designPhotograph of Gaijin Izakaya branding on restaurant packaging and menusPhotograph of Gaijin Izakaya branding on restaurant packaging and menusPhotograph of Gaijin Izakaya branding on restaurant packaging and menusPhotograph of Gaijin Izakaya branding on restaurant packaging and menusPhotograph of Gaijin Izakaya branding on restaurant packaging and menusLanding page of NFT project site with modern UX/UI design

Brand Identity

Crafted a soothing visual identity from scratch: logo, typography system, color palette inspired by night skies, complete UI Kit & animation direction.

Photograph of Gaijin Izakaya branding on restaurant packaging and menusPhotograph of Gaijin Izakaya branding on restaurant packaging and menusPhotograph of Gaijin Izakaya branding on restaurant packaging and menusPhotograph of Gaijin Izakaya branding on restaurant packaging and menusLanding page of NFT project site with modern UX/UI designPhotograph of Gaijin Izakaya branding on restaurant packaging and menusPhotograph of Gaijin Izakaya branding on restaurant packaging and menusPhotograph of Gaijin Izakaya branding on restaurant packaging and menusPhotograph of Gaijin Izakaya branding on restaurant packaging and menusLanding page of NFT project site with modern UX/UI design

App Features

Custom sound mixer, sleep tracker, stats dashboard, audio tales, smart alarm. Every screen built to feel visually balanced, quiet, and premium.

Landing page of NFT project site with modern UX/UI design
Landing page of NFT project site with modern UX/UI design

Final Outcome

Agencies say it’s some of my cleanest UI work. It’s thoughtful, detail-driven, and made to showcase what modern, emotional interface design can look like — without the noise.

Photograph of Gaijin Izakaya branding on restaurant packaging and menusPhotograph of Gaijin Izakaya branding on restaurant packaging and menusLanding page of NFT project site with modern UX/UI design
Gaijin Izakaya restaurant branding and identity design project cover

Gaijin

‘24
Brand
Burachevsky
Roman